In February, legends Ian Wright and Gilberto Silva travelled to São Paulo with club partner Dirt Is Good (with OMO, Persil, Surf Excel, Breeze, Rinso, Ala and Skip) to reconnect with grassroots várzea football – a raw and resilient form of the game originating in Brazil.
The visit coincided with the release of Dirt Is Glory, a powerful new docuseries celebrating the grit and resilience of grassroots football co-created between OMO, Kondzilla & Arsenal.
The series follows eight local Brazilian teams united by their love of Arsenal as they compete in the OMO Varzenal Cup for the chance to bring their story to London, at the final played at Emirates Stadium last May.