Every Premier League club's logo is packed with symbolism paying tribute to its local area, history and traditions - but none have a story quite like Bournemouth.
The crest, which depicts a silhouette of a person heading a football in front of a red and black stripe background, is the only one of its kind in the Premier League.
But did you know the face is modelled on a former striker?
Dickie Dowsett was a prolific goalscorer for the Cherries, scoring a total of 79 goals across five seasons between 1957 and 1962.