Few places in American sports feel as timeless as Lambeau Field. On fall Sundays, fans file through the gates in green and gold, stepping into a stadium that feels less like a corporate venue and more like a cathedral for football. In an era when stadiums across the National Football League seem to change names every few years, Lambeau remains something rare: a place whose identity hasn’t been sold.
And that’s exactly why the Green Bay Packers cannot — and should not — ever sell the naming rights.
Around the league, the business of football is booming.