The Los Angeles Lakers announced they are opening up global sponsorship rights for their premium jersey patch partnership for the 2026-27 NBA season and beyond.
The move represents the next chapter for the storied franchise’s evolution, moving on from the Korean food company Bibigo, who was their jersey patch sponsor since 2021.
“The Lakers are one of the most recognizable brands in the world, synonymous with greatness, championships, style and legacy,” said Los Angeles Lakers Vice President of Corporate Partnerships Jill Snodgrass in a statement. “There’s no question the value of the Lakers starts on the court in the heart of Los Angeles and uniquely extends across culture and entertainment to reach people everywhere.