In the new world of college athletics that features NIL and the transfer portal, jersey sponsorships are next on the horizon. Jersey sponsorship patches have become a common sight in professional leagues such as the NBA, NHL, and MLB, but they have yet to be seen on college jerseys. However, that is about to change.
LSU has been ahead of the curve when it comes to jersey sponsorships. Back in October, LSU inked a multimillion-dollar jersey sponsorship deal before such patches had even been approved by the NCAA. Details of the sponsorship were not revealed at the time, which left fans wondering who LSU had struck such a historic deal with.