UFC, the world’s premier mixed martial arts organization, and Rugiet, a modern healthcare platform that helps men take back control of their health, today announced a new marketing partnership that will showcase Rugiet within UFC’s biggest events in the United States, including Numbered Events and Fight Nights.
Under the new agreement, Rugiet will become an Official Partner of UFC with exclusivity in the U.S. in the Hair Growth and Erectile Dysfunction Treatment categories. Since 2018, Rugiet has been a leader in men’s health after launching its first-of-its-kind 3-in-1 erectile dysfunction treatment. The brand has since expanded its offerings to a multitude of health areas from sexual health to hair loss and weight management, providing a more comprehensive and holistic approach to care.