Arkansas announced on Wednesday that it has a new partnership with local company Tyson Foods for the company's logo to appear on jerseys for every sport starting in the 2026-27 sports year.
According to Arkansas' press release, about 90% of the revenue from the deal will go toward NIL for Arkansas athletics. Some fans might think a brand on a jersey is an eyesore, but losing teams are even harder to look at it, and it takes more money than ever to buy talent to win games.
This is about to be a new norm in college athletics that the Oklahoma Sooners will likely also soon take advantage of, but the main question for now is which company logo could eventually be on the crimson and cream?