The 2023–24 Sporting Kansas City home jersey continued the club’s now-familiar obsession with hoops. Branded as the Hoops 4.0 kit, the shirt leaned heavily on a look fans had already seen before, most notably drawing comparisons to the club’s 2017–18 secondary jersey, just with the colors flipped.
Sporting first introduced hoop-style designs back in 2014, although those were used as secondary kits at the time. It took until 2021–22 for hoops to become the primary identity, and by 2023–24, the club was fully committed to them. The problem is that commitment doesn’t always equal evolution.
If there is one thing Sporting KC’s home shirts have been since 2011, it’s unpredictable.