North American esports organisation Dignitas has joined forces with convenience store chain ExtraMile, collaborating on a road trip campaign involving the organisation’s Fortnite content creators.
Announced on January 23rd, 2026, the collaboration sees Dignitas content creators embark on a roadtrip from Phoenix, Arizona, to Los Angeles, California, stopping at ExtraMile locations along the route.
The road trip will document the creators producing a range of daily content, along with taking part in activations at select ExtraMile stores in Flagstaff, Arizona, Zion National Park and Las Vegas, Nevada.
“We’re excited to work with ExtraMile to bring fans unforgettable, community-first experiences,” said Jake Clements, VP of Partnerships at Dignitas.