Google will modify its advertising guidelines to permit advertisements for US prediction markets, subject to strict eligibility requirements.
Prediction markets are websites that list or give users access to “Exchange-Listed Event Contracts” related to current affairs, sports, or economics.
Only federally regulated organisations are permitted to use Google Ads to promote these goods under the new regulations.
Advertisers must be either brokerages registered with the National Futures Association (NFA) that provide third-party access to products from qualifying DCMs or authorised by the Commodity Futures Trading Commission (CFTC) as Designated Contract Markets (DCMs) whose main activity is listing Exchange-Listed Event Contracts.