Korean esports organisation Hanwha Life Esports (HLE) has announced a partnership with Naver streaming platform CHZZK.
The collaboration includes exclusive content and IP-based collaborations with the League of Legends team to bolster the overall fan experience.
With the signing of HLE, all 10 LCK teams have officially signed with a streaming platform partner. The LCK 2025 champions will be joining Nongshim Redforce and Hanjin BRION under the CHZZK banner, while SOOP has closed out deals with the remaining seven teams, including T1, Gen.G, and KT Rolster.
Naver’s Fight For Esports Streaming Supremacy
Launched in April 2024, Naver’s CHZZK has been seeking to capture a significant share of the user base in the gaming and esports segments while in competition with SOOP, previously known as AfreecaTV.